On top of accessing SmartCharts on the go for convenient market insight when you need it most, here are 16 things you can do with SmartCharts:
1. Add a “Market Conditions” section on your website.
2. Send a quarterly email to past clients using SmartCharts graphs to show price changes in their subdivision.
3. Create an “Under the Hood” series. This could be the foundation of a marketing and publishing campaign based purely on market intelligence. For instance:
- For Twitter, create a series of #underthehood hashtags and @underthehood handles such as @underthehood20 or @underthehoodGeorgetown.
- Create an Underthehood blog
- Create an Underthehood Tumbler
- Create an Underthehood Instagram to post the charts
4. Draft a weekly post focused on market trends for your blog. Insert a SmartChart and write two paragraphs explaining what the data means.
5. Post a SmartChart on your Facebook and share your market knowledge with your friends.
6. Select a market you know intimately and create a Tumbler page for it. Post one chart a week, a few photos of the local market, include a few listings from the MLS and add some written detail.
7. Get the lowdown on SP to OLP and SP to LP trends for homes that have sat on the market for as long as the property on which you’re about to put in an offer. Have objective data supporting the basis for your lower offer.
8. Send direct mail. Don’t believe for a minute that print is dead. In tandem with just listed and just sold postcards, consider publishing a series of smart cards using SmartCharts and send them out to your database.
9. Create an ad campaign titled: Get Smart. Put the ad in your local neighborhood newspaper, your Facebook or a flyer in a coffee shop. Feature a chart and some copy that reads: 86 any doubts you have about buying or selling. Get smart about the real estate market with data direct from the MLS. Contact me for more info.
10. Identify and share the best places to be a “move-up” buyer. Your campaign can target people thinking of selling and moving up in price range.
11. Track days on market to share your insights on how fast will a listing should sell. Use the SmartChart that tracks days on market to give homeowners insight into local market activity.
12. Track average contract-to-settle times using SmartCharts to discuss how long a contract period might take for similarly priced homes. This is especially important if you’re representing either side of a short sale.
13. Run a monthly Facebook contest. Ask friends to guess which subdivision is the most expensive or where homes are selling fastest in your ZIP code (find the monthly and year-to-date rankings in Explore).
14. Create a video. A 60-second market wrap up can be used to show your knowledge, with some b-roll footage using SmartCharts.
15. Discuss “Seller Success Rates” – you’ll likely be the first among your competitors – and become the go-to SME on the different fallout rates for various distressed listing segments (like short sales).
16. Embed SmartCharts on your listing details page on your website. Every listing page can/should include a SmartChart tied to the market that home is in.
Do you have the market statistics you need at your fingertips?
If you’re a real estate professional and belong to an MLS that subscribes* to MarketStats by ShowingTime, you already have access to useful reports and charts for every situation.
For MLS and association staff who need to quickly generate reports and charts that summarize local market activity, MarketStats by ShowingTime can help. Contact us for more information.
