A real estate agent’s two biggest sources of leads remain referrals and their sphere of influence, even in today’s world of liking, retweeting and social media.

And while digitally hunting for leads is seen as a waste of time by some agents, others view it as crucial when dealing with today’s homebuyers.

The truth lies somewhere in the middle and, as with most marketing techniques, the question of whether social media is worth it for real estate agents can only be answered by how much effort you put forth.

Whether you’re a social media savant or just starting out, build your client base and increase social media leads by following these five tips:

1. Contests

Everyone likes free stuff, so run a weekly or monthly contest where people who like, share or retweet your posts are entered to win prizes. Not only will the interaction make you memorable, but your social reach will grow bigger with every share or retweet.

Of course, make the prize worth it. Think of something fun to do in your area (tickets to a show, a gift card to a restaurant or brewery) or something home-related (Home Depot gift card, free lawn mowing).

2. Social Advertising

While not cheap or organic, it probably beats your old black and white advertisement in the local newspaper. All social media platforms offer some form of advertising, but Facebook ads are typically the best bang for your buck.

3. Search

The internet has made information easily accessible, with the answers to all of our questions a Google search away. Despite all of the Yelp and Amazon reviews, however, we still value insights from our friends and many now often go to social media to receive valuable — and trusted — answers to important questions.

Take advantage of these queries by searching key words and public posts to answer questions, introduce yourself and show off your knowledge. On Twitter, take advantage of the platform’s advanced search option.

4. Promote Gated Content

Create a guide, checklist or other piece of literature that your target audience will want to read — think “5 Key Questions for First-Time Homebuyers” or “A Step-by-Step Guide to Selling Your Home.” Promote it on your website and social channels, but make it accessible only to those who fill out a form and give you their email address.

This not only gives your prospective clients information they’re looking for, but also gives you another email address to add to your monthly newsletter or other blasts.

5. Be Cctive!

Social media is, after all, about being social. So be active. Post, like, comment and interact often so you take full advantage of this powerful marketing tool.

Looking for More Ideas?

Check out these “7 Social Media Musts for Real Estate Agents,” as well as our previous posts on social media:


Looking for tools that will help your real estate team succeed? Learn more about how ShowingTime products can help you ease your burden, save you time and enhance your business.

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