MLSs and associations are responsible for a large amount of data and using that data to generate reports.
From members or subscribers to listings to transactions, a sizable MLS could be managing more than 1 million records. That’s a lot of information and, without the proper tools in place, it can be challenging to make sense of it.
You may have several staff members spending hours (or even days) researching and compiling data for your monthly, quarterly and annual reports.
Wouldn’t it be nice if this was automated?
That’s where ShowingTime can help.
MarketStats by ShowingTime provides an easy way to funnel MLS data into useful reports, enabling users to quickly identify, understand and report on local market trends.
Here’s six of the many benefits of MarketStats by ShowingTime products that help your MLS or association:
1. Automated Data
Researching and compiling data into monthly reports is a tedious process that can take hours of staff time or even days to complete, but, as an MLS or association, reporting on market conditions is often a key objective.
By automatically querying MLS data for you, ShowingTime’s MarketStats tools make the process much quicker, helping you point and click/tap to create precise, up-to-date reports while saving you time and money.
2. Visualize Your Market
MarketStats’ clean and simple reports enable MLSs and associations and their members/subscribers to identify and understand market trends through an intuitive interface.
Look at a customized area, create a specific radius and more. Determine year-to-date, monthly and year-over-year trends, or discover overall trends by accounting for seasonality.
Our compiled data goes back as many as 10 years in some markets, allowing agents to share the area’s long-term story with their clients.
3. Customized Reports in Minutes
MarketStats allows your MLS or association (or your members) to quickly generate branded reports to share with the media and community members.
You can easily customize the data by various markers, including inventory of homes for sale, median sales price, percent of original list price received and more.
This data also is available – and encouraged – to be shared on your blog, website and social media.
4. Live Data Widgets
MLSs and associations can easily share live, up-to-date charts of the market on their websites, blogs and social media channels. The live charts will be automatically updated with the most current data, meaning you create it once, set it and forget it.
5. Be the Expert
Knowing regional and national trends is important in understanding local markets, but it’s the local market dynamics that home buyers and sellers really need to know.
A well-crafted report that distinguishes national vs. regional vs. local trends enables brokers and agents to advise buyers and sellers based on relevant data.
So, not only does MarketStats benefit the MLS, but members/subscribers can readily share their market knowledge with buyers and sellers quickly and accurately without having to spend hours generating reports, allowing them to focus on facilitating more home sales.
6. Value-Added Service for Members
MarketStats creates many benefits for agents looking to elevate their profile and enhance their ability to find leads, win business and manage client relationships.
Here are more ways MarketStats can help your member agents succeed:
- Agents have access to personalized reports to use in their listing presentations with potential clients. They can customize reports by different variables, including property type, square footage, number of bedrooms and more.
- Reports can also be tailored to a specific county, city or postal code to analyze current market conditions and trends over a given period.
- Stats are increasingly becoming a bigger part of the real estate industry and can be used to advertise, educate, show expertise and help agents ease buyers’ and sellers’ uncertainty and anxiety when purchasing or listing a home.
Property showing data is among the most accurate leading indicators of pending sales activity and market demand in virtually every North American market.
Incorporating it into MarketStats products provides actionable data to users and reveals showing trends, which help forecast sales trends. It also reinforces the value and relevance of MLS-direct data.
MarketStats products can provide useful reports or charts for every real estate professional, whether it’s an MLS or association executive, an office manager or agent.
Do you have the market statistics you need at your fingertips?
If you’re a real estate professional and belong to an MLS that subscribes* to MarketStats by ShowingTime, you already have access to useful reports and charts for every situation.
For MLS and association staff who need to quickly generate reports and charts that summarize local market activity, MarketStats by ShowingTime can help. Contact us for more information.