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Technology: A Modern Agent’s Best Friend

Technology: A Modern Agent’s Best Friend

Some aspects of residential real estate get more digital every day. Buying a house will always be a people business, but as agents tell us and as trends show, prospective home buyers are taking on more and more responsibility for finding homes – and the search usually...
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How Should Real Estate Agents Use Social Media?

How Should Real Estate Agents Use Social Media?

Inman News recently posted a compelling article, “Why people are ignoring real estate agents on social media”. It revealed some startling facts about agent social media practices in particular, and the state of social media marketing in general. The most blatant point...
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3 Tips for Having ‘The Talk’

3 Tips for Having ‘The Talk’

Whether it’s the birds and the bees, or lowering the price – when it comes time for having the talk, it pays not to avoid it. It’s a moment most realtors dread, though not unanticipated. You need to tell your seller a price adjustment is in order....
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How to & How Not to Conduct an Open House

How to & How Not to Conduct an Open House

My wife and I went to a couple of Sunday open houses recently, and I have to say neither provided the showing experience we were expecting. It was our first time going as prospective buyers, so maybe there’s a lot to learn. First Open House We arrived at the start...
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