The beginning of a new year is a time to look ahead.
From a personal standpoint, it’s a chance to start new habits and create resolutions. Professionally, it’s an opportunity to think ahead and refine your business plan to help achieve your goals.
While many people like to focus on the future, it’s also important to reflect on the past year. Reviewing achievements, challenges and even trends enables us to see what worked, what didn’t and which strategies should be used going forward. MarketStats’ two most popular tools, InfoSparks and FastStats, provide just such insight into the previous year’s real estate market, so you can make better informed decisions in the future.
MLSs or associations that subscribe to select MarketStats reporting can purchase an annual report, which is a summary of housing trends that sheds light on a local market’s year-end performance versus previous years.
For agents in MLSs or associations that don’t subscribe to FastStats or purchase an annual report, you can create your own real estate year in review with InfoSparks to share with your clients, sphere of influence and others in the area where you typically prospect.
Within InfoSparks, you can choose up to four different geographies to highlight, depending on which are offered by your MLS or association. From there, you can choose to highlight certain metrics and zero in on other variables, such as number of bedrooms, size, etc.
You can create separate charts for each specific geography …
… or compare different geographies within the same chart.
Once the latest MLS data is uploaded (which occurs nightly for InfoSparks), you can also utilize bar charts and display information using the Year to Date option, which allows you to show the last years’ worth of local market history while emphasizing your selected housing metrics.
Creating your own real estate year in review with InfoSparks lets you readily share beneficial information with both current and potential clients and bolsters your prospecting efforts.
Combining your data-backed overview with your experience and real estate expertise gives you the opportunity to talk about what the previous period looked like and what trends may likely be seen in the coming year.
The Market Statistics You Need are a Few Clicks Away
If you’re a real estate professional and belong to an MLS that subscribes* to MarketStats by ShowingTime, you have immediate access to a wide array of useful reports and charts.
For MLS and association staff who need to quickly generate reports and charts that summarize local market activity, MarketStats by ShowingTime can help. Contact us for more information.
*MLSs and associations subscribe to MarketStats by ShowingTime to provide ready-made statistical tools for members. MarketStats is currently sold just to MLSs and associations, which they provide to you as a member benefit.
